Big Lead Sports and The Experts Network (TXN) Announce Strategic Marketing, Sales and Content Partnership

Howie Long, Boomer Esiason, Phil Simms, Nick Faldo, Cal Ripken, Cris Collinsworth will provide content in conjunction with the #1 independent online sports property in the U.S.

(New York, July 25, 2011)- Big Lead Sports, the #1 independent online sports property in the U.S., and The Experts Network (TXN), a recently launched digital media and content company formed by 16W Marketing, today announced a strategic marketing, sales, and content relationship.  The partnership will provide TXN’s legendary analysts with an audience of more than 17 million users via the Big Lead Sports property. In addition, the arrangement will offer a wide range of unique marketing opportunities for leading advertisers and brands around the NFL Season, Super Bowl, Fantasy Football, World Series and PGA tournaments.  The strategic arrangement follows a highly successful event platform completed by Big Lead Sports and TXN surrounding the NFL Draft.

“We are very excited to create a broad platform for the TXN experts from a wide variety of sports,” said Chris Russo, CEO of Big Lead Sports. “Our initial event leading into the NFL Draft was a huge success, and we are looking forward to creating more events and complimentary content around football, baseball, golf and other sports going forward.”

“Big Lead Sports has developed a wide ranging, passionate core of fans all looking for the best independent voices in professional and collegiate sports. We are very proud to bring some of those voices to this partnership,” said Frank Vuono, 16W Co-Founder. “Our NFL pre-draft event was a tremendous success and set the stage for this announcement today. We are excited to expand the partnership and create unique content programs for advertisers and sponsors around the NFL season, World Series and PGA.Cris Collinsworth, Boomer Esiason, Nick Faldo, Howie Long, Cal Ripken Jr. and Phil Simms, joined forces earlier this year to form The Experts Network, and on April 26th, 2011.  The team, which under the direction of 16W Marketing collaborates on digital and original media programming, represents the most well respected, award-winning roster of former professional athletes and respected analytical voices in sports television.

Collinsworth is the Emmy Award-winning analyst and the lead analyst of NBC Sports Sunday Night Football and contributor to Showtime’s INSIDE THE NFL.   Esiason is an analyst for CBS Sports NFL TODAY and the co-host of Boomer and Carton on WFAN NY.   He is also the lead analyst of Monday Night Football on Westwood One Radio Network.   Faldo is the lead golf analyst for CBS Sports and The Golf Channel.   Long is a lead analyst for the NFL on FOX pre-game show.   Cal Ripken Jr. is a MLBanalyst for Turner Sports.   Simms is the lead analyst for the NFL on CBS, and a contributor to INSIDE THE NFL on Showtime.

The top 15 online sports properties for June, 2011 were as follows:


Unique Visitors
1. Yahoo! Sports 51,123
2. ESPN 36,204
3. on MSN 24,896
4. Turner-SI Digital 23,056
5. BIG LEAD SPORTS by FSV 17,256
6. MLB 10,911
7. CBS Sports 10,271
8. NBC Sports 9,449
9. USA TODAY Sports Media Group 9,362
11. Sporting News on AOL 7,047
12. NFL Internet Group 6,144
13. SB Nation 6,060
14. STACK Media 4,494
15. NHL Network 4,214


Source:  comScore Media Metrix, June, 2011
U.S. Audience

About 16W Marketing, LLC

16W Marketing, LLC, led by partners Frank Vuono and Steve Rosner, is a full service sports marketing company utilizing a completely integrated approach in the development of client programs. 16W specializes in athlete/celebrity marketing, corporate sponsorship, broadcast negotiations, special events, corporate hospitality, stadium development, venue entitlement and online/e-commerce solutions. In addition to representing some of the top sports personalities of all time including Howie Long, Boomer Esiason, Phil Simms, Cris Collinsworth, Cal Ripken Jr. and Nick Faldo; 16W Marketing also provides marketing consultation to the New York Giants, The Experts Network (TXN), NFL Alumni Association (NFLA), E-Play Sports, FieldTurf, Tefron, First Aviation and Thee Mike.


About Big Lead Sports

Founded as Fantasy Sports Ventures, in October, 2006, Big Lead Sports (BLS) is an integrated marketing and media company with a focus on digital/fantasy sports.  In less than four years, the company has aggregated leading independent voices across all major sports, reaching 17 million+ users per month.   Leveraging this large, highly engaged audience, BLS develops custom marketing and media campaigns for leading national advertisers.  The campaigns combine traditional online media with custom games, content modules, widgets, and other interactive features that highlight the advertiser’s brand.  Chris Russo, the former head of the NFL’s New Media Division, is the founder and CEO of Big Lead Sports.



Joe Favorito,



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